15 feb 2013

ALDO Spring/Summer 2013




Il 13 febbraio ALDO ha svelato il suo CHECK YOUR HEDGE, una campagna marketing mondiale che celebra la tanto attesa estate.  

On February 13, ALDO has unveiled its CHECK YOUR HEDGE, a global marketing campaign that celebrates the long-awaited summer.

Dan Jackson, fotografo dello shooting, ha creato una visione grafica e innovativa di un'estate con ALDO. 
I prati verdi e le piscine blu, ispirati a David Hockney, ricevono un tocco di pop art. I modelli scelti per lo shooting sono Jourdan Dunn, Emily DiDonato e Florian Van Bael.

Dan Jackson, photographer of the shooting, has created a graphic vision and innovative summer with ALDO.
The green lawns and swimming pools blue, inspired by David Hockney, receive a touch of pop art. The models chosen for the shooting are Jourdan Dunn, Emily DiDonato and Florian Van Bael.





“Abbiamo deciso di fare un mix nel 2013 – un concept sofisticato ed ambizioso, uno stile rigoroso, un nuovo fotografo, due modelle femminili anziché una, il tutto avvolto da un audace mood anni ’90 con richiami alle
nostre bands preferite di quegli anni.”
CHECK YOUR HEDGE è malizioso, esaltante, e invitante allo stesso tempo.
Ti fa sentire fiducioso, come quando qualcuno ti strizza l’occhio – non per flirtare ma per dirti “Ti ho capito” – spiega Douglas Bensadoun, Direttore Creativo di ALDO International.

"We decided to do a mix in 2013 - a concept sophisticated and ambitious, a rigorous style, a new photographer, two female models instead of one, all wrapped in a bold mood with references to the 90s
our favorite bands of the time. "
CHECK YOUR HEDGE is mischievous, exciting and inviting at the same time.
It makes you feel confident, as when someone winks - not to flirt but to say "I got it" - says Douglas Bensadoun, creative director of ALDO International.



Il lancio della nuova campagna è previsto sulle testate moda, sul web, su i social media e su gli out of media. 


The launch of the new campaign is expected on fashion magazines, on the web, social media and out of the media.


Quindi stacca la spina, rilassati, fai un tuffo in piscina, e CHECK YOUR HEDGE – prima di perderti proprio il party più cool nel tuo cortile.

Then pull the plug, relax, take a dip in the pool, and CHECK YOUR HEDGE - first to lose just the coolest party in your backyard.





9 commenti:

  1. Forget the shoes...I'm drooling over the swimwear ;) No but really...those shoes are fabulous. I just really like the retro feel of the swimwear.

    xo Azu

    www.raven-locks.blogspot.com

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  2. Great Lookbook. Went to the ALDO store in New York and I loved it!

    www.fashiable.nl

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  3. Thanks for your comment and for following.
    Very nice blog! lovely photos.
    i follow you too!
    xx jassy

    http://therevolutiongoeson.blogspot.de

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  4. Molto belle le foto di questo shooting.
    Buon fine settimana.

    Valeria.
    International Giveaway: http://myurbanmarket.blogspot.it

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  5. Nice photos. Thanks I follow back :)

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  6. their campaign is cool! I just cant wait to spend my summer....

    have a nice day!

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  7. Love Aldo campaigns. :)

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  8. Great collection !! ;)

    http://be-beauti-ful.blogspot.com.es/

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